As at 31 December 2011, Taifeng had a total of 184 agents and some 700 retail stores and counters either operated directly by the Group or by distributors. Those retail stores and counters are located in busy commercial areas and well-known department stores chains, such as Parkson, INZONE, Maoye, Van’s and Liqun etc.
Taifeng will continue its network expansion in the domestic sales channels for its bedding. The Group viewed Shandong, Henan, Shanxi, Beijing, Tianjin, Hebei, Heilongjiang, Jilin and Liaoning as the key markets for development. Taifeng plans to have 2,000 retail stores and counters by the end of 2014. The Group targets to have a ratio of retail stores and counters directly-operated by the Group to those operated by distributors of approximately 4:6, subject to changes by the Group according to future market conditions and trends.
Taifeng also intends to extend its sales channels into the Internet and e-commerce to enhance its sales module and network and, hence, increase revenues from and market share of bedding products |