IChina Taifeng Beddings Holdings Limited ("Taifeng" or the "Company", and, together with its subsidiaries, the "Group") was founded in 2001. Its production base is situated in Shandong Province, the People's Republic of China ("PRC"). Taifeng, being a major integrated home textile manufacturer offering design, research and development, manufacturing and retail services, is one of the leading manufacturers and distributors of quality bedding products and cotton yarns in the PRC. It offers over 1,400 varieties of bedding products including bed covers, pillows, pillow cases, quilts and quilt covers. Its cotton yarns are mainly comprised of fine-count and high-count yarns with over 160 varieties.
Being recognized as a Chinese Well-known Trademark（ 中國馳名商標）, Taifeng is a leading brand in the PRC home textile market. Leveraging on the brand's reputation, the Group focuses on the middle-end market, which is the market segment with the highest value. IBENA, the authorized German brand of the Group, also performs well in the high-end bedding product market in the PRC. Moreover, the Group launched two new brands, "Kangshow(泰豐康秀)" and "I & Co.(愛迪卡)" in 2011. "Kangshow(泰豐康秀)" is a middle-end product line targeting the online sales market, while "I & Co.(愛迪卡)" is a low-to-middle end product line that will be for sale in supermarkets and megastores.
Taifeng ranks 7th among bedding product manufacturers and is the 4th largest fine-count and high-count yarns manufacturer in the PRC. With an annual production capacity of 5 million sets of bedding products and over 30,000 tonnes of cotton yarn, Taifeng possesses strong competitive edge in the PRC and is therefore awarded as one of the top 10 enterprises in the national home textile industry and one of the top 20 enterprises in the textile industry for years.
The well-established sales network of the Group covers 29 provinces and municipalities in the PRC. As at 30 June 2012, Taifeng had a total of 269 agents and some 900 retail stores and counters either operated directly by the Group or by distributors. Those retail stores and counters are located in busy commercial areas and well-known department stores chain, such as Parkson, INZONE Department Store, Maoye Department Store, Van's Department Store and Liqun, Intime in Beijing, Dennis in Henan, and Jiajiayue in Shandong.
Attributed to its emphasis on technology innovation and constant pursuit of quality, the Group maintained its outstanding research and development strength and manufacturing technologies. As a recognition of its excellent product quality, strong research and development capabilities, comprehensive management and strong competence, Taifeng has won various provincial and national awards and accolades, including Chinese Inspection-exempt Products（中國免檢產品）, Chinese Name-Brand Products（中國名牌產品）, Chinese Well-known Trademark, International Quality System Certification, Excellent Quality Management Certificate （優秀品質管制證書）and Technologically Advanced Enterprise（科技創新先進企業）.